Presentation
Good Morning Creativity!
This report has become the starting point for the Botín Foundation’s latest challenge: developing people’s ability to create, because creativity has been and is fundamental to progress and social welfare and has been the ultimate aim of the Foundation for the past 50 years.
This report increases our familiarity with the concept of everyday creativity (as opposed to that of the great geniuses), the creativity that helps us in class, at home, at work and with friends, in addition to familiarising us with the benefits it offers us personally and its potential to generate wealth and economic and social development.
The report’s nine chapters, written by renowned international experts who make an effort to make their knowledge, experiences and research accessible to all members of the public, invite us, by means of small and inspiring texts, to reflect on and gain deeper knowledge of the importance of nurturing and fostering children’s creativity (at home, at school and in our environment), and to wake it up in cases where it has already fallen somewhat asleep.